Jaguar in America

The importance of the book lies in its being the only account of the growth of Jaguar in the United States and, perhaps even more important, a view of Jaguar in the business sense as it has started to adapt to life in a harsher, more competitive world ..." Michael H. Dale, President, Jaguar Cars Inc. This is the first time that the full story has been told of how Jaguar helped pioneer and build the imported car industry in the USA. It is the first time a proper tribute has been paid to how Jaguar people built their largest market with immortal models such as the XK 120, the E Type, and the XJ6, eagerly assisted by American enthusiasts, owners, businessmen, bankers, distributors and dealers; by American advertising and PR agencies; by racing men and women. Now it is all set down from 1948 to 1988, the account of a struggle from small beginnings to the happy result of record output and sales, more Le Mans victories, and the World Sportscar Racing Championship, with the likes of Bob Tullius and the Group 44 team as well as Tom Walkingshaw. 1988 brought dramatic world event changes to history, including Jaguar's. The financial crash of 1987 reduced car markets everywhere and caused Jaguar to seek a powerful partner in the Ford Motor Company, from 1989 on. All this is covered in an informative Epilogue to 1992, by the author, John Dugdale, who tells the inside story.